Monday, January 11, 2010

US 2010 Census Data Key to Accuracy

Every 10 years, the U.S. Census Bureau conducts its count of every citizen and noncitizen residing in the U.S. The data gathered becomes the base consumer data for U.S. marketing and communication efforts. When accurate data is gathered these activities are more effective and efficient.
Many people are hesitant to share their personal information due to concerns that their information may be shared with other government agencies such as Immigration or the IRS, and they will be subject to some sort of unsettling scrutiny. However, by law the census cannot share respondents’ answers with anyone, including other agencies and law enforcement bodies.
The sole purpose of the census is to produce statistics on people residing in the U.S. The U.S. Census is devoting tremendous resources to increasing awareness of the privacy and confidentiality nature of the census in the hopes of increasing the accuracy of the census statistics.
Let’s spread the word on participation when those forms arrive March 15-17 so the stats generated give marketers and communicators an accurate representation.