If you asked an IABC
member what the Global Standard was four years ago, they might have said,
“Isn’t that about being accredited, an ABC?”
And, that would have been somewhat right. However, even four years ago, the Global
Standard referred to the use of the strategic communication management process
when practicing organizational communication.
Those practitioners that exemplified this competency in their practice
went through the accreditation process to earn the ABC designation. But just as all things and disciplines evolve,
the Global Standard grew in 2012 to include a shared career purpose with six
guiding principles for communication professionals around the world known as
the Global
Standard for the Communication Profession. (Global Standard)
Based on independent, third-party global research, the
Global Standard presents a shared career purpose among practitioners – our
purpose is to represent the voice and conscience of the organization to its
many and diverse stakeholders. The six
guiding principles – ethics, context,
analysis, strategy, consistency and engagement – provide the foundation for
the way competent work is done in diverse cultures and in organizations of all
types and sizes around the world. This Global
Standard refresh aligns with the current state of the industry and truly is THE Global Standard for the
Communication Professional.
Career delineation has also been mapped with career paths
defined as Foundation, Generalist/Specialist, Strategic Advisor and Business Leader. Development of a refreshed IABC certification,
currently underway, rests in the Strategic Advisor level when practitioners
have built and developed competencies to serve as an advisor/counselor to an
organization’s leadership.
The Global Standard has grown into an amazing foundation for
professionals to use knowing it is a benchmark for a global organizational
communication practice. Is it the base
for your practice?
Coming 5 March 2015: Body of Knowledge,Terms and the Global Standard
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